Pantene Advertsing campaign

Table of content: I. 1) Brief history 2) SWOT abstract 3) Competitors a) Features II. 1) securities industry analytic thinking a) Market size b) Market stimulatement 2) Advertising spending in Lebanese market 3) occupy rated brands on Lebanese TV 4) Advertising spending (2006-2007) 5) go through advertising by spending 6) Category spending 7) convergence placement 8) Strategy: Target segmentation, targeting and positioning 9) promotional analysis III. 1) Advertising campaign 2) Method of advertising utilise 3) Media used by Pentene a) television advertising b) Direct Response TV (DRTV) c) Direct mail and net income advertising I. The scratch: Pantene Pro-v Brand Owner: Procter and take chances: Cincinnati, Ohio 1) Brief taradiddle: Procter and Gamble began as a small, family operated soap and candle phoner in Cincinnati, Ohio. twain William Procter and James Gamble married sisters whose bring forth positive(p) them to become business partners. Thus began the Procter and Gamble Company.

few of their principal brands include Tide, Always , Gillette , Oral-B, Folgers, Bounty and our product Pantene Pro-V. A Swiss drug company Hoffman-La Roche in Europe founded Pantene in 1947. The spend a penny Pantene refers to the products origins, Panthenol. This was another name for pro-vitamin B-5. Until 1983, Pantene was exchange only in depa rtment stores and salons by Richardson-Vicks! . Pantene finally came to the unify States when Procter and Gamble bought it in 1985 and renamed it Pantene Pro-V. By 1995, it was the best selling pig apprehension line in the realness. According to Proctor & Gambles 2005 one-year Report, Pantene is the worlds largest hair care brand, growing gross taxation in the double digits over the last two-year visualise behind a series of product and marketing initiatives. Pantene Pro-V continues to develop a line of products that transforms dull, dry, limp...If you want to get a freehearted essay, order it on our website: BestEssayCheap.com

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